ACTIVITY

SHELF PORTRAIT #01 MIN-NANO

Introduction

Key visual of "SHELF PORTRAIT #01 MIN-NANO." From Oct 10th to 25th,2026.

Good shops are filled with good things and experiences.
Behind them is someone who chose them.

What do they choose?
What do they preserve?
What do they want to share?

Look closely at what's on the shelves,
and you begin to get a sense
of what catches that person's interest,
and the people and cultures they've encountered along the way.

SHELF PORTRAIT
draws a "portrait" of the people behind shops and brands
through the things they keep on their shelves.

Our first guest is GORO, owner of MIN-NANO in Ikenoue.
Through 30 questions,
we explore the clothes, everyday objects, music, bikes, and other things and experiences that make up his world.

Take a look at someone's shelves, and you might get a glimpse into who they are.

When I go to a shop I've never been to before, I like to look into every corner of it.
Sometimes a shop blows me away; other times, something about it just resonates with me.

In a way, the MIN-NANO of today is a mix of all the things I've seen
since I got into fashion as a teenager.
The piles of treasure behind the counter and in glass cases—things the shop wasn't even selling.
The music playing, the sound equipment, the chairs and other furniture, the bikes hanging from the ceiling,
and the motorcycles and cars outside.
I learned so much from all of it.

During this time, I was also playing in a band and working a job transporting music equipment,
which took me beyond Tokyo's main districts to some cool buildings and neighborhoods.
Along the way, I developed a knack for spotting buildings that might have a bathroom.

Even now, when I try to work out who I am,
I feel a bit incomplete, as if something is missing.
But maybe that's a strength, too.
And I'd be thrilled if the mix of things I've gathered along the way
inspires someone else.

GORO / MIN-NANO

Program

From "SHELF PORTRAIT #01 MIN-NANO" at Ginza Sony Park B2. Outerwear, caps, plush toys, books, and a bicycle frame are arranged on racks made of metal pipes and wooden shelves, with a desk and chair set in the center.

Ginza Sony Park is launching "SHELF PORTRAIT," a new exhibition series that spotlights the people behind various shops and brands.
The first installment is a collaboration with GORO, who runs MIN-NANO in Ikenoue.
Shelves on B2 at Ginza Sony Park will feature items GORO has collected over the years, objects he has cherished, and pieces from MIN-NANO's archives.
The exhibition will also feature GORO's answers to 30 questions about who he is and how he chooses the things around him. There are also plans to sell original merch made especially for the exhibition.

  • Exhibition view of "SHELF PORTRAIT #01 MIN-NANO" at Ginza Sony Park B2. On a metal pipe rack, numerous colorful backpacks are hung across two tiers, while photographs are neatly arranged and posted on the glass wall in the background.
  • From "SHELF PORTRAIT #01 MIN-NANO" at Ginza Sony Park B2. Colorful outerwear is lined up on a metal pipe rack with a bicycle frame displayed above it, while a military jacket, shoes, and a poster are displayed on the board on the left.
  • Exhibition view of "SHELF PORTRAIT #01 MIN-NANO" at Ginza Sony Park B2. A visitor looks at various figures and plush toys placed on wooden cubby shelves, with brightly colored sweatshirts stacked on top of the unit.
  • The side of a display shelf at "SHELF PORTRAIT #01 MIN-NANO." A yellow "Q" card featuring a question and a black logo card with the response are posted around a pipe frame, with a visitor looking closely at the cards.
  • The original merchandise display for "SHELF PORTRAIT #01 MIN-NANO." T-shirts and sweatshirts line the pipe rack above stacked orange plastic crates, while tote bags printed with logos and the word "PARK" hang neatly on the wall.
  • A wide view of "SHELF PORTRAIT #01 MIN-NANO" at Ginza Sony Park B2. In an open concrete space, a glass wall lined with photos and a display area built with pipes and wooden shelves reveal a minimal and open spatial design.

Collaborator

Photo of GORO.

GORO / MIN-NANO

2009: Opened MIN-NANO in Ikenoue
2015: Co-founded the shop TOXGO in Harajuku
2024: Relocated his bike shop to Nakano
From stocking overseas brands before they become widely available in Japan,
to creating and directing collab items with companies and brands,
GORO works on a wide range of projects beyond running MIN-NANO.

Overview

Title
SHELF PORTRAIT #01 MIN-NANO
Date
October 10 (Sat.) - October 25 (Sun.), 2026
Opening Hours
11:00 A.M. - 7:00 P.M.
Venue
Ginza Sony Park : B2
Admission
Free