ACTIVITY

DIG? SHISEIDO

Introduction

Key visual of 'DIG？ SHISEIDO.'

Over time, through repeated creation and innovation,
SHISEIDO has continued to redefine "beauty."
That boldness and playfulness live on in the Reiwa era.

And now, here in Ginza,
if SHISEIDO and you were to blend together,
what might be born?

Trace back energetic roots and feel a dynamic world.
Take home items that captivate you and wear that spark of excitement.
Experience inspiring makeup and meet a new version of yourself.

From Ginza Sony Park,
embark on an experience to deeply explore emotions you've never felt before.

For more info, visit the official "DIG？ SHISEIDO" special website here.

Program

A space where you can experience SHISEIDO's journey of "beauty"

Spanning from 1F to 2F is an advertising collection of designs and words created throughout SHISEIDO's history of creation and innovation. Enjoy an experience where you can fully immerse yourself in its striking worldview.
On 3F, you will find 40 types of limited-edition items that remix past designs and words for the modern era. On a first-come, first-served basis, you can take home one item that captivates you.
On 4F, you can enjoy original makeup looks that remix past advertising makeup with the latest Holiday Collection. Enjoy an experience where you meet a new kind of beauty.
We also offer an experience where you can select your favorite design of words to create your very own original T-shirt or tote bag.

Overview

Title
DIG? SHISEIDO
Date
September 11 (Fri.) - September 20 (Sun.), 2026
Opening Hours
11:00 A.M. - 7:00 P.M. (Last entry at 6:30 P.M.)
Venue
Ginza Sony Park : 1F - 4F
Admission
Free
Organizer
SHISEIDO